Florio & Co

Marsala Florio & Co

Amaro Florio Elisir. Typical Sicilian bitter from the Florio winery

Provenance: Catawiki, 4/29/2016

  • Marsala Florio & Co
  • Marsala Florio & Co

Typical Sicilian bitter from the Florio winery which originates from the ancient Florio's seafaring vocation.

For many years this Elixir was reserved for use by the Florio fleet that transported the colonial foodstuffs and spices from the Far East.

From the infusion of these spices with Sicilian citrus fruits came a bitter drink that became popular among the crew for its digestive effects.

The secret recipe includes an infusion of 13 herbs, roots, citrus peel and spices aged in wood at least 18 months.

Characteristic is its scent of bitter orange peel.

$ 139.00

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Size 75 cl
Vintage Non-vintage
Alcohol 20.0 %
Fill level Top shoulder


Marsala, famous for its Dessert Wines, is an Italian town located in the Province of Trapani in the most western part of Sicily. Marsala is the most populous town in Trapani. The town is famous for the landing of Garibaldi on 11 May 1860 (the Expedition of the Thousand) and for its Marsala wine. A feature of the area is the natural reserve of Stagnone Lagoon—a marine area with salt ponds. Marsala is built on the ruins of the ancient Carthaginian city Lilybaion and includes the archaeological site of Motya island, an ancient Phoenician town.

Florio & Co

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Vincenzo Florio Sr.

Old Liquors, Florio, Vincenzo Florio Sr.

Vincenzo Florio was born in Bagnara Calabra in Calabria on 4 April 1799. In 1841, Vincenzo rented all the tuna fishing grounds, then an important sector of activity in Sicily, at the Aegadian Islands, launching what would become one of the most lucrative business activities of the Florio family. Historians attribute Vincenzo Florio with introducing in Sicily the system of fishing with fixed nets and conservation under oil, thus increasing his trade and financial wealth. In addition, he also bought shares in a Sicilian-British marine insurance company.

Cantina Florio

Old Liquors, Florio, Cantina Florio

In 1832 he established a factory of Marsala wine (Cantina Florio) in Marsala. He was a contemporary of John Woodhouse and Benjamin Ingham, the original British pioneers in the Marsala wine trade, and became the first Italian producer of Marsala wine.


Old Liquors, Florio, cellar

The Florio family is a prominent entrepreneurial Italian family who started many lucrative activities in Sicily involving above all the exportation of Sicilian products, such as Marsala wine, in the nineteenth century, in some ways redeeming Sicili from feudal immobility.