Florio & Co

Vincenzo Florio Sr.

Old Liquors, Florio, Vincenzo Florio Sr.

Vincenzo Florio was born in Bagnara Calabra in Calabria on 4 April 1799. In 1841, Vincenzo rented all the tuna fishing grounds, then an important sector of activity in Sicily, at the Aegadian Islands, launching what would become one of the most lucrative business activities of the Florio family. Historians attribute Vincenzo Florio with introducing in Sicily the system of fishing with fixed nets and conservation under oil, thus increasing his trade and financial wealth. In addition, he also bought shares in a Sicilian-British marine insurance company.

Cantina Florio

Old Liquors, Florio, Cantina Florio

In 1832 he established a factory of Marsala wine (Cantina Florio) in Marsala. He was a contemporary of John Woodhouse and Benjamin Ingham, the original British pioneers in the Marsala wine trade, and became the first Italian producer of Marsala wine.

Marsala

Old Liquors, Florio, cellar

The Florio family is a prominent entrepreneurial Italian family who started many lucrative activities in Sicily involving above all the exportation of Sicilian products, such as Marsala wine, in the nineteenth century, in some ways redeeming Sicili from feudal immobility.

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